Understand
A customer journey map that keeps itself up to date.
An agent maps the journeys that matter in your product, watches each step in your analytics, and turns the places people get stuck into tasks with the evidence attached.
Key journeys and where users stall
Journeys mapped from the product and its GA4 events, with drop-off at each step.
What a customer journey map is
A customer journey map is the sequence of steps people take from first visit to getting value, and eventually paying. Each step is a place they can drop out.
Most teams draw one once, in a workshop, and never look at it again. Here the map is built from the product itself and your GA4 events, and it is checked every week.
How the agents do it. Step by step, on a schedule.
Map the key journeys
The journey analyst reads your product and its events and proposes the journeys that matter, such as sign up to first project.
Make sure it can measure
If a live product has no analytics, a task is filed. OpenHelm can create a GA4 property and wire the measurement ID into your deployment.
Watch each step
Funnel, retention and audience numbers are pulled into tables and charts you can read.
Turn stalls into tasks
Where people drop off, the agent files a task that says where, how many, and what it thinks is happening.
What you get. Small things that add up.
Journeys from the product
Mapped from what your product does, not from a template.
GA4 set up for you
Property, data stream and measurement ID, when the product has none.
Stalls become tasks
Each one with the numbers behind it, ready for you or another agent.
Charts that update
Funnel, retention and audience views that refresh as data arrives.
What it will not do. On purpose.
- It reads your analytics. It does not record sessions or fingerprint users.
- A journey with no events behind it is shown as unmeasured, never as healthy.
Questions
Do I need GA4?
The analyst works from GA4 today. If your product has no analytics at all, OpenHelm files a task and can set GA4 up for you.
What happens to a stall it finds?
It becomes a task with the evidence. You can fix it yourself, or hand it to the engineering agent.
How often does it look?
Weekly by default. You can change the schedule like any other job.
Give your product a team that never clocks off.
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